e-Business Strategist - (US-NJ-Parsippany - 07054)

Minimum Education: Bachelors
Job Type: Full Time
Jobcode: 5245
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Company Summary:
Our client is a healthcare and technology agency that provides research driven insights, strategic planning, and tactical solutions. Interactive solutions help their clients drive brand performance through electronic media, including the Web, CD ROM, kiosks, DVDs and custom applications.

Primarily responsible for the initiation and follow-through of all digital marketing strategies and tactics for the assigned client. The e-Business Strategist is the main contact on a day-to-day basis. The position requires advertising agency, interactive experience as well as pharmaceutical marketing experience. It entails a wide variety of functions which are outlined below.

Marketing:

- Maintain knowledge of interactive marketing best practices and a deep understanding of pharmaceutical marketing
- Involved in establishing the e-marketing objectives and strategies for annual brand planning
- Develops or aids in the development of digital business building plans. It is the e-Strategist's role to recommend and present these plans to the client

Creative:

- Provides input into all creative projects for the client from start to finish. The e-Strategist takes on an active role in every step of the process.

- Develop the creative brief
- Track alignment of creative with client strategy
- Provide input to creative designs


Account Maintenance and Growth:

- Must demonstrate poised and confident client interaction and have proven experience in building close, trusted relationships with clients
- Responsible for the development/execution of ongoing account maintenance work, including budgets, call reports, status reports, and preparation of materials for client meetings
- Strengthens client relationships and identifies new business opportunities with existing and new clients

Other:

- Responsible for overseeing medical, legal, regulatory submissions and oversee outcomes
- Work with team to develop estimates and obtain client approval
- Understanding in digital mediums and pharmaceutical marketing